Arsenal to end Visit Rwanda sponsorship amid M23 controversy
Arsenal has confirmed that its sponsorship with Visit Rwanda will end in June.
The deal was reportedly worth around £10 million each year.
However, it began in 2018 and has drawn renewed scrutiny.
Moreover, Rwanda’s support for the M23 militia in the eastern DRC has fueled controversy.
In February, Arsenal faced accusations of an outrageous snub to the Congolese government.
The club did not meet foreign minister Therese Kayikwamba Wagner to discuss the deal.
Arsenal said the partnership had exceeded its original goals and should end.
Consequently, the club will redirect sponsorship and marketing strategy in the coming season.
Fans will watch how the move affects the mood around the stadium.
TLDR
End of the Visit Rwanda deal in June; roughly £10m per year.
Controversy over Rwanda’s M23 ties and a snub to Congo noted.
Arsenal pivots sponsorship strategy in the near future.
Therese Kayikwamba Wagner
Arsenal